Funded idea
01
Founder ad
Blueprint TOF
34%of spend
See where Meta concentrated your spend. Know what to make next.
Free Meta creative audit
Read the delivery signal. Check whether the business agrees.
Show me what to make next → Starts with your public ads. No account connection.
12 real creative formats
Illustrative spend model
01 / 12
Funded idea
Funded idea
02
Raw honest review
Jones Road Beauty MOF
22%of spend
Funded idea
03
Product demo
Jones Road Beauty MOF
14%of spend
04
Yapper ad
Arrae TOF
5%of spend
05
Comment reply
Happy Mammoth MOF
5%of spend
06
Product static
WHOOP BOF
4%of spend
07
Podcast
Pendulum TOF
4%of spend
08
AI animation
Arrae TOF
3%of spend
09
Long-form VSL
Happy Mammoth TOF
3%of spend
10
Native static
Nutrisense TOF
2%of spend
11
UGC
Vital Proteins TOF
2%of spend
12
Warehouse walkthrough
Huel TOF
2%of spend
Real ads→
Spend signal→
Idea families→
Next brief
Observed spend concentration is a signal.
The audit tests whether the business should agree.
Evidence → finding → next brief
How Meta decides what gets delivery
Your audience settings start the search. Meta evaluates the whole opportunity.
Creative, behavior, objective, context, and auction inputs work together. Five visual chapters show what happens inside Meta, what becomes visible, and what the audit can actually prove.
Illustrative system view
01 / 05
Person + ad + context
Meta represents the opportunity in vectors.
Meta turns creative signals and behavior history into vector representations, which are long lists of numbers that capture learned patterns. Models combine them with your objective, audience controls, bid strategy, and the current context.
Creative helps define relevance. It does not replace targeting, bidding, or measurement.
Conceptual vector view. These coordinates are not an Ads Manager score.
Andromeda retrieval
Andromeda finds the shortlist.
Retrieval is the first stage. It narrows tens of millions of eligible ads to a few thousand relevant candidates for this person and moment.
Andromeda does not choose the final ad. It decides which ads deserve deeper evaluation.How the model stack changed
Four names. Four different jobs.
Meta’s ads system evolved through overlapping model architectures, retrieval, foundation-model learning, and live ranking. These are not four boxes every impression passes through.
The shift is toward richer signals, more shared learning, and deeper decisions at live-ad speed.One opportunity at a time
Every impression creates a fresh decision.
Ranking predicts value for the person and advertiser. The auction then weighs the advertiser bid, estimated action rate, and ad quality to choose what gets shown.
A different person, context, or moment can produce a different winner.From hidden decisions to visible evidence
Spend is the receipt. The Audit explains it.
Meta does not expose its embeddings, retrieval scores, or predicted action rates. The decisions accumulate into visible delivery and spend.
The Audit checks where spend concentrated, whether the business result agrees, and what creative to build next.Primary evidence Sequence learning Andromeda Lattice GEM ARM Ad auction
What the audit does with spend
Spend shows where delivery concentrated. The audit checks the business result and turns the gap into the next brief.
One account becomes four operator decisions. The source evidence stays visible while the question changes.
Creative supplyConcepts are not executions
Proof010203044 executions
Trust0102033 executions
Mechanism01020304055 executions
3 to 6executions per concept
Meta allocation100% of illustrative spend
Trust34%
Proof22%
Mechanism14%
Other ads30%
70%behind three funded ideas
Portfolio coverageIdea × awareness stage
UnawareProblemSolutionProductMost aware
Proof
Trust
Mechanism
FundedCoverage to build
Operator decisionDiagnose before cutting
01Enough time?NoWait
02Enough spend?NoKeep testing
03Account below target?YesIsolate or replace
Low delivery→Evidence check→Action
Are you making enough different ideas?
Ad count can hide creative repetition.
The audit separates ideas from executions, then sets a production range your spend can actually test.
Why did these three receive most of the spend?
Meta funded three different buying questions.
The audit tests whether those funded ideas also cleared the business target.
What is the account still missing?
More ads do not automatically create more coverage.
The audit maps funded ideas across awareness stages. Empty cells become the next briefs.
Should the other four ads be turned off?
Low spend is a signal. Not a failure.
The audit checks delivery, time, spend, and the business target before it calls an ad failed.
2026 Meta Creative Library
The audit finds the gap. The library gives you the recipe.
See the format, the rule, a real Meta example, and how to rebuild the mechanism around your own customer and proof.
100 researched ads
44 brands
3 business models
Real creative example. Public performance data is unavailable.
Founder ad
Teach before you pitch.
The founder earns attention with a useful category truth, then shows why the product had to exist.
Build formula
Category truth→
Status quo→
Founder decision→
Product proof
Two evidence layers
Public ads show the creative. Account data proves the performance.
The audit keeps those two sources separate until the evidence supports joining them.
We never pretend the public Meta Ad Library knows your private performance.
$130M+managed media
10+ yearsacross growth and paid media
The person behind the audit
I build the systems that turn market signals into growth.
I’m Yehonatan “Johnny” Tav, a growth strategist, agency founder, and builder working across paid media, creative strategy, data, and AI.
I help companies understand more than which ads performed. I uncover what the market is responding to, where the business should place its next bet, and how the team can turn those signals into a repeatable creative and growth engine.
The Creative Audit is one part of that work. It connects media allocation, customer psychology, business performance, and creative execution so teams can make better decisions faster.
My operating belief An ad account is not just a dashboard. It is a live record of what the platform, the market, and the business are rewarding.
Start with one answer
See what the audit will look for in your account.
Your first audit lens
Offer, proof, product demonstration, and buying objections.
We map how your live ads move from discovery to decision, then show which buying arguments are missing.
Brand-side team
$50k+ monthly Meta spend for the fuller audit
Live ads and an active production cadence